Your Graphic & Web Design Cheat Sheet
Oct 25
The world of graphic and web design is complicated, and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic d...
Continue Reading5 Ways to Boost Employee Morale
May 23
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...
Continue ReadingWhat Millennials Want (And How to Work With Them)
May 16
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...
Continue ReadingProduct Safety: What You Need to Know
Apr 16
No matter what they're purchasing, no one wants their products to be unsafe - it's a no-brainer! In the United States, there are several different product safety regulations that promotional produc...
Continue ReadingLeading the Workplace: How to Develop Your Leadership Skills
Feb 16
Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...
Continue ReadingHow Promo Products Can Make a Lasting Impression
Nov 27, 2025
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
Sep 28, 2025
When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
May 27, 2025
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...
Continue ReadingCorporate Social Responsibility and the Beauty of Giving Back
Mar 4, 2025
Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...
Continue ReadingLanyards: Everything You Need to Know
Dec 23, 2024
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...
Continue ReadingYour Product Decorating Questions Answered
Nov 9, 2024
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue ReadingHow to Put Together an Onboarding Kit
Jul 2, 2024
Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...
Continue ReadingGraphic Design Terms Everyone Should Know
Jun 18, 2024
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Jun 3, 2024
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue Reading8 Graphic Design Mistakes to Avoid
Apr 13, 2024
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue ReadingYour Guide to Decoration Methods: Part 1
Jan 24, 2024
How do you decide which type of decorating method to use when so many possibilities are available for customized apparel and products? Each decorating choice has various advantages. In this blog, w...
Continue ReadingHow One Hour Can Determine Your Success
Dec 3, 2023
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...
Continue ReadingHow to be an Empathetic Leader and Still Get the Job Done
Nov 26, 2023
Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...
Continue ReadingBranding 101: What Makes a Brand Powerful
Oct 12, 2023
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Jul 16, 2023
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue ReadingBranding 101: Let’s Talk Logos
Jun 16, 2023
A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Apr 4, 2023
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...
Continue ReadingWhy You Need Promotional Products
Dec 17, 2022
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old - promotional products. Studies show promotional products were ranked as the highest advertisi...
Continue Reading5 Tips for Boosting Social Media Engagement
Dec 9, 2022
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Nov 9, 2022
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue ReadingThe Best Apps For Organization
May 22, 2022
For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...
Continue ReadingWhy You Should Be Having More Fun at Work
Jan 16, 2022
In the past, the words "work" and "fun" were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enjoying yourself at wor...
Continue ReadingHow to Protect Your Business From Hackers
Nov 19, 2021
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...
Continue ReadingThe Power of Perceived Value
Aug 26, 2021
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue Reading6 Helpful Tips to Address Unhappy Customers
Jul 13, 2021
It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Jun 7, 2021
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue Reading4 Ways to Improve Communication
May 24, 2021
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...
Continue ReadingThe History of Promotional Products
Mar 12, 2021
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
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